Spring is the season of renewal, making it the perfect time for interior designers to refresh and refine their business. Whether you’re looking to streamline your processes, update your brand presence, or reconnect with past clients, a thoughtful spring refresh can set the tone for a successful year ahead. Here are 12 impactful ways to give your interior design business a fresh start this season.
Design: Ursino Interiors | Photography: Nicole Franzen
Update Your Portfolio
Your portfolio is often the first impression potential clients have of your work, so keeping it up to date is essential. Take time this spring to:
Add recent projects that showcase your best work.
Remove older projects that no longer align with your current aesthetic.
Ensure high-quality images and cohesive branding throughout your website and social media.
Refresh project descriptions to better reflect your process and the story behind each space.
Refine Your Client Process
A well-organized client process sets the foundation for a smooth, professional experience. Review and update essential documents like:
Investment Guide – Clearly outline pricing and expectations.
Design Proposal – Ensure it reflects your current offerings and design philosophy.
Welcome Kit – Set the tone for a seamless onboarding experience.
Goodbye Packet – Leave a lasting impression and encourage referrals. Spring is the perfect time to implement new efficiencies and make your process as seamless as possible.
Refresh Your Brand Presence
Does your brand still reflect your style and expertise? This season, consider:
Updating your fonts, color palette, and marketing materials.
Ensuring consistency across all platforms, including social media, website, and email templates.
Investing in a semi-custom branding suite to elevate your visual identity.
De-Clutter and Organize
A cluttered workspace—whether physical or digital—can impact productivity. Dedicate time to:
Cleaning and organizing your office or studio.
Streamlining your digital files, including client folders, mood boards, and contracts.
Organizing your material library and sample inventory.
Archiving outdated documents and emails to keep things running efficiently.
Elevate Your Marketing Strategy
Marketing is key to attracting new clients and maintaining engagement with past ones. This spring, take a fresh look at:
Your email marketing strategy – Are you consistently nurturing your audience with valuable content?
Social media content – Plan a new posting schedule, create fresh content, and engage with followers.
Blog content – Consider writing new posts that showcase your expertise, past projects, or industry insights.
Curate a Seasonal-Inspired Moodboard
With each passing season, there is fresh inspiration to be found! Create a mood board with:
Seasonal color palettes
Trending textures like linen, rattan, or warm woods.
Fresh interior design trends that align with your brand’s aesthetic.
Inspiring project ideas for future clients. This not only helps fuel creativity but also keeps your work feeling fresh and relevant.
Design: Banjo Beale | Photography: Pete Helme
Invest in Business Growth
Spring sales (like our Spring Refresh Sale) are a great opportunity to invest in tools that elevate your business. Consider:
Upgrading your client process templates.
Investing in a semi-custom branding suite for a more polished presence.
Purchasing a new website template to refresh your online presence.
Enhancing your social media strategy with templates.
Reconnect with Past Clients
Past clients are a valuable resource for referrals and repeat business. This season, consider:
Sending a friendly check-in email.
Sharing updates about new services or offerings.
Featuring their projects on your social media or blog.
Sending a thank-you note or small token of appreciation.
Optimize Your Website
Your website is your digital storefront, and spring is a great time for a refresh. Review and update:
Service pages to ensure they reflect your current offerings.
Testimonials to highlight recent client experiences.
SEO keywords to improve search visibility.
Blog content to keep visitors engaged and informed.
Fine Tune Your Pricing + Services
Are your pricing and services aligned with your experience and industry trends? Spring is a great time to:
Reevaluate your pricing structure to ensure profitability.
Add or refine service offerings to better serve your ideal clients.
Update your investment guide to reflect any changes.
Consider offering new service tiers or packages.
Invest in Professional Development
Continued learning helps you stay ahead in the industry. This season, explore:
Online courses or certifications in interior design, business, or marketing.
Industry workshops or conferences, such as Design Camp
Books and podcasts, like the Interior Collective, that offer fresh perspectives and inspiration.
Mentorship opportunities, whether receiving or providing guidance.
Audit Your Vendor + Trade Resources
Having strong vendor relationships is key to sourcing the best products for your clients. This spring, take time to:
Update your preferred vendor list.
Explore new sourcing options and trade accounts.
Refresh your materials library with updated samples.
Strengthen relationships with vendors through outreach and collaboration.
Spring is a season of renewal, making it the perfect opportunity to refine your business, refresh your brand, and set yourself up for success. Whether you’re streamlining your client process, enhancing your marketing, or investing in new tools, these 12 steps will help you move forward with clarity and confidence.
Ready to refresh your business? Take advantage of IDCO’s Spring Refresh Sale and save 20% sitewide on the tools that will help you work smarter, not harder. Shop now and elevate your business with ease!