In the ever-evolving world of interior design, where details matter most, your brand is the unsung hero, doing more than just looking good. It has the power to evoke your passion for design, your high level of experience, and shout volumes about your commitment to quality and a strategic vision for new and potential clients. Branding isn't just a one-shot deal—it's the thread weaving through every client interaction, from the first inquiry to the final goodbye.
We've already talked about why you need logo variations. Now, let's dive into the practical side, figuring out exactly when to showcase each one. Whether you've just received your first branding suite, had one for ages, or are interested in starting anew, think of this as your branding playbook, turning every touchpoint of your client experience into a seamless reflection of your design studio.
Customized Semi-Custom Brand
Primary Logo
The primary logo is the most complete and detailed logo variation. It can include the tagline, mark, hand-drawn elements, the studio location, or establishment date. Because it's the most complex, we prefer to use it primarily where there's ample space like your
Website Header
Letterhead
Design Presentations
Contracts
Secondary Logo
The secondary logo is a more compact version of the first, allowing client-facing materials to feel bespoke and tell a complete story. This simplified logo is perfect for your
Website Menu
Business Cards
Icon
The icon is the simplest, most concise form of a logo. A brand logo may include hand-picked typography selections or a small, hand-drawn element, and an icon typically focuses on one of these elements. This straightforward logo is excellent for more compact spaces, such as your
Website Footer
Notecards
Favicon
The favicon is crafted for the specific purpose of being used in the URL bar next to your website address. It adds a professional touch and carries your branding imagery one step further.
Website Browser Tab
Semi-Custom Brand customized for Meg Shackleton Design
Alternate Mark
Alternate marks serve as an extension of the logo and come into play when the primary or secondary options aren't suitable or simply won't fit. An alternate mark could be a recurring hand-drawn element, an illustration, or your brand’s initials. These are the perfect addition to your
Stationery Envelopes
Social Graphics
Stamp
The stamp is a frequently used alternate mark, usually presented as a circular version of your logo. If you wanted to bring your logo into the physical world, it can be used as the design for a custom rubber stamp. It can also be used digitally for
Elevations
Renderings
Monogram
A brand monogram can be one of your alternate marks. Just as a person’s monogram contains their initials, so does a brand’s. It can used in the same way as other alternate marks and is a classic way to add your branding to your
Website Footer
Notecards
Signature
A hand-drawn signature adds that final personal touch to your brand suite, creating a unique and memorable impression. We suggest incorporating it into your
Email Newsletter
Social Graphics
Semi-Custom Brand customized for Ashley Ferguson Interiors
Even if you don't have all of these variations, we hope you found this list helpful when it comes to knowing what to do with the logos and marks that you do have. Using the correct logo at the right time can help elevate your client experience and take your brand recognition to a whole new level.
We know that rebranding requires both time and effort - so if you’ve been wanting to update your brand but don’t have time for a lengthy process, our limited edition, entirely unique Semi-Custom Brands might be perfect for you. You'll receive an editorial quality brand that's ready in just 2 weeks. When you purchase one of our semi-custom brands, you receive so much more than a template. You will have access to our expert designers as we edit each package to represent your existing or ideal brand.